When a gamer thinks of innovation, the first company to pop into their head is usually Nintendo. Nintendo has been an innovator since they entered the video game industry, and have continued to new introduce new methods of interacting with games and creating new gameplay experiences.
Examiner.com recently spoke with Scott Moffitt, Executive VP of Sales at Nintendo of America, about the future of gaming, how risk taking brings out the best in the industry, and why Nintendo doesn’t copy the ideas of other developers.
During the Wii and DS era, innovation was one of the primary focuses for Nintendo. Games like Nintendogs and Wii Sports were new and exciting ideas that revolutionized the industry.
The 3DS and Wii U continued down the path of innovation with glasses-free 3D and AR gaming, while the Wii U delivered distinct gameplay possibilities with the Wii U GamePad.
“As an industry, we do a lot of things well. We provide a lot of great, deep content and provide a lot of value for our fans,” said Moffitt. He continued to add that, “I think we owe it to our game fans to bring a diverse array of experiences and not to be copycat-ish of other ideas.”
By not being a copycat, Nintendo has been able to secure their own identity in the gaming industry. The creation of new ideas allows the industry grows and it pushes developers and creators to think of new concepts.
“I think the industry is at its best when we take balanced risks and don’t just resort to the easy solutions,” said Moffitt.
The game industry, community, and Nintendo are at their best when limits are pushed. “We’re at our best when we push the limits and challenge each other to think provocatively and be bold,” Moffitt concluded.