The portable gaming market has undergone some radical changes over the last several years. Due to the rise of smartphones and tablets, the Nintendo 3DS struggled in its first year to find a market. Thanks to a price drop and growing library of quality software, the system soon turned things around and has enjoyed worldwide success.
Examiner.com recently spoke with Scott Moffitt, Executive VP of Sales at Nintendo of America, about the 3DS’s success, its future, and the impact the New Nintendo 3DS XL has had on the market.
The success of the Nintendo 3DS can be attributed to one simple fact: content. Moffitt tells us that “it all starts and ends with great content.” The 3DS launch lineup was lacking when it came to major releases – Capcom’s Super Street Fighter IV was the premier AAA launch title.
Following launch, however, Nintendo and third-party developers released quality games like Ocarina of Time 3D, Mario Kart 7, Resident Evil Revelations, and Metal Gear Solid: Snake Eater 3D.
Software was the driving force behind the 3DS’s resurgence and help lead the handheld to an impressive turnaround.
“We’ve had a string of high-quality, well-received, well-rated games, and the breadth of content spectacular. You’ve got games for Japanese RPG fans, classic Mario titles like Mario Kart and Smash Brothers 3DS, which was a great seller last holiday,” said Moffitt.
Playing a secondary role to the software was, of course, the price of the 3DS and 2DS. By offering several models at varying price points, Nintendo was able to create hardware that was affordable to a range of gamers.
“Second, we’ve got a range of hardware at different price points that allow a variety of gamers to play the content at a price point they can afford. Its accessibility has really been part of the magic,” Moffitt tells us.
The future of the 3DS remains bright thanks to the New Nintendo 3DS XL. Since that model was introduced, sales for the 3DS brand have exceeded expectations.
“We were short on product when we first launched the [New Nintendo 3DS XL]. It was selling 40 percent above what we were forecasting and expecting. All we’ve shared in regards to numbers of the system is that we’ve sold half a million units in the first couple of months,” shared Moffitt.
Moffitt believes that the 3DS and New 3DS XL will be a great product this holiday thanks to a strong software lineup. “We have six games coming on 3DS [like] an Animal Crossing game and a new Zelda game,” said Moffitt.