With E3 2015 just around the corner, there is a lot of speculation and expectation that Microsoft and Sony will drop the price of the Xbox One and PlayStation 4. According to a report by GamesIndustry.
biz from June 8, Wedbush’s Michael Pachter has weighed in on the possibility of a price drop announcement coming at E3, and he doesn’t believe such an announcement is likely.
Conversely, Pachter believes that Microsoft may once again charge $399 for the Xbox One, if sales improve, around the start of the holiday season.
In an investor’s note, Michael Pachter explains why he doesn’t believe Microsoft nor Sony will drop the price of their current-gen consoles.
“We do not expect price cuts for the Xbox One or PS4,” Pachter said. Thus far, Sony and its PlayStation 4 have been outselling the competition fairly regularly in the monthly NPD reports.
As such, Pachter doesn’t see any need or incentive to make a price cut. Instead of slashing the price of the PS4, he expects to see Sony use bundles or to release PS4 skus with larger HDDs for the current market price of $399.
To further fuel the fires of price drop talk, a Sony loyalty retail website recently listed the price of a PS4 as $349.99. This listing prompted several PS4 price drop rumors.
Likewise, there was an international listing on Amazon suggesting that a 1TB PS4 model will be released this year. If a price drop or new 1TB model is to see release, expect to hear about them at E3.
As for Microsoft and the Xbox One, Pachter expects the company to focus on bundles with first-party and third-party software. He also thinks that Microsoft may charge $399 for the Xbox One during the holidays, if sales pick up.
During the 2014 holiday shopping season, Microsoft slashed the price of the Xbox One to $349 for a limited-time. The company then reverted back to the $399 price, only to quickly drop it back down to $349 for an extended promotional period.